Cable One

Lawmakers and regulators are currently considering behavioral targeting and whether to enact laws specifically mandating Internet service providers to obtain users' express consent before monitoring their Web activity for marketing purposes. But now, thanks to a lawsuit filed Monday against NebuAd and six Internet service providers--Bresnan Communications, Cable One, CenturyTel, Embarq, Knology and WOW-- the courts could end up deciding that issue before Congress decides whether to pass new legislation.

In violation of longstanding online privacy practices, broadband provider Cable One recently tested a behavioral targeting platform without allowing users to refuse to participate. Cable One, which is owned by The Washington Post Company, disclosed the test to Congress in a letter that was made public Monday.

In violation of longstanding online privacy practices, broadband provider Cable One recently tested a behavioral targeting platform without allowing users to refuse to participate. Cable One, which is owned by The Washington Post Company, disclosed the test to Congress in a letter that was made public Monday.

About Prescott


Prescott Shibles has served as Vice President of New Media for Penton Media, Prism Business Media and Primedia Business. Prescott's expertise covers search engine optimization, email marketing, online content strategy, writing for the web, online advertising sales, and vertical search.

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