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Search Insider: Pausing To Rate YouTube's Sponsored Video

Submitted by Prescott on Tue, 11/18/2008 - 2:45pm.

Let's agree right away that YouTube's Sponsored Video isn't the next Google Killer. It's not even the next Yahoo killer, even though comScore recently reported that YouTube is now the second largest search engine.Fittingly, around the time that the comScore news broke, Google publicly launched search-triggered Sponsored Video ads on YouTube. Does this mean marketers need to consider YouTube over Yahoo and Microsoft?

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About Prescott


Prescott Shibles has served as Vice President of New Media for Penton Media, Prism Business Media and Primedia Business. Prescott's expertise covers search engine optimization, email marketing, online content strategy, writing for the web, online advertising sales, and vertical search.

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