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Online Media Daily: VideoEgg Extends AdFrames To iPhone

Submitted by Prescott on Tue, 11/18/2008 - 8:50am.

Video ad network VideoEgg is extending its AdFrames service to mobile devices, allowing marketers to initially run ads on iPhone applications and Web pages. The company's AdFrames system, launched earlier this year, charges advertisers only if a user initiates a rich media ad and watches it for a brief time. VideoEgg charges up to $1 per interaction, but the typical cost-per-action (CPE) runs about 50 cents. The average time spent with ads is about 15 seconds.

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About Prescott


Prescott Shibles has served as Vice President of New Media for Penton Media, Prism Business Media and Primedia Business. Prescott's expertise covers search engine optimization, email marketing, online content strategy, writing for the web, online advertising sales, and vertical search.

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