Online Media Daily: TNS Compete Debuts Online Retail Practice

With the worst holiday shopping season expected in years, this might not seem the most auspicious time to start a retail advisory service. But that isn't stopping Web analytics firm TNS Compete from launching an online retail and consumer products practice. The new service is intended to provide retailers with insights into consumers' online buying activities across retail sites, Web portals, search engines and comparison shopping sites. It will also offer data on Web marketing performance, shopper demographics and behavioral profiles.

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About Prescott


Prescott Shibles has served as Vice President of New Media for Penton Media, Prism Business Media and Primedia Business. Prescott's expertise covers search engine optimization, email marketing, online content strategy, writing for the web, online advertising sales, and vertical search.

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