Online Media Daily: Search Is Hot, But Yellow Pages Still Get Used

About 31% of consumers turn to a search engine first when they're on the hunt for local products and services, according to new stats from TMP Directional Marketing (TMPDM). That's up just one percentage point from 2007, but still enough to move search engines ahead of print yellow or white pages in terms of overall usage. About 30% of consumers turned to printed directories first, down from 33% last year.