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Online Media Daily: Phorm Deploys 'Webwise' With U.K.'s BT Group

Submitted by Prescott on Mon, 09/29/2008 - 5:18pm.

Controversial behavioral targeting company Phorm will launch another test of its platform Tuesday with U.K. Internet service provider BT Group. Unlike the case in previous trials, BT will only deploy the platform, "Webwise," with subscribers who have affirmatively agreed to receive targeted ads. For the initiative, BT intends to intercept 10,000 users with a Web page asking whether they wish to sign up for Webwise, which it touts as offering "more relevant" ads.

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About Prescott


Prescott Shibles has served as Vice President of New Media for Penton Media, Prism Business Media and Primedia Business. Prescott's expertise covers search engine optimization, email marketing, online content strategy, writing for the web, online advertising sales, and vertical search.

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