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Online Media Daily: Omniture Acquires Mercado Assets For $6.5 Million

Submitted by Prescott on Tue, 10/14/2008 - 9:20am.

Omniture this morning announced a deal to acquire certain assets of Mercado, a leading search and merchandising solution provider, for $6.5 million in cash and the assumption of related liabilities. Omniture said the assets would be used to expand its solutions for site and merchandising, particularly in the retail sector.

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About Prescott


Prescott Shibles has served as Vice President of New Media for Penton Media, Prism Business Media and Primedia Business. Prescott's expertise covers search engine optimization, email marketing, online content strategy, writing for the web, online advertising sales, and vertical search.

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