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Online Media Daily: Networked Insights' Music Chart Challenges Traditional

Submitted by Prescott on Wed, 11/19/2008 - 10:10am.

Last month, Networked Insights released a study challenging the Nielsen Co.'s ratings system by measuring what content is being discussed and shared online. Today, the social media research startup is releasing the second part of its study to take on Nielsen-owned Billboard Magazine and its weekly "Hot 100 chart." While traditional music charts like Billboard determine song rankings, based on sales and radio airplay, Networked Insights' report attempts to offers a new take on music audience measurement by analyzing the millions of interactions occurring online everyday around the most popular songs.

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About Prescott


Prescott Shibles has served as Vice President of New Media for Penton Media, Prism Business Media and Primedia Business. Prescott's expertise covers search engine optimization, email marketing, online content strategy, writing for the web, online advertising sales, and vertical search.

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