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Online Media Daily: DriverTV Launches Ad Network

Submitted by Prescott on Mon, 11/17/2008 - 6:42pm.

With the help of minority-stakeholder NBC, auto-focused Web site and VOD channel DriverTV has launched a new content and ad network. The network, which features the DriverTV's proprietary "Virtual Showroom Experience" videos, lets publishers and advertisers pair targeted overlay and display ads with its targeted content.

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About Prescott


Prescott Shibles has served as Vice President of New Media for Penton Media, Prism Business Media and Primedia Business. Prescott's expertise covers search engine optimization, email marketing, online content strategy, writing for the web, online advertising sales, and vertical search.

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