Online Media Daily: ContextWeb Hires Time Warner Exec To Lead Effort Targeting Spanish-Speaking Audience

ContextWeb, which operates the Adsdaq ad exchange, has added the ability for marketers to target the Spanish-speaking audience online by category and keyword. The new capability is the first time the company has offered targeting through its exchange in a language other than English. To lead the effort spanning the U.S. and Latin America, ContextWeb has hired Time Warner veteran Joe Kutchera as director of Spanish language markets.