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Mobile Insider: SMS Ads: Talk to Your Next Date

Submitted by Prescott on Thu, 11/13/2008 - 4:30pm.

"Who are you calling?" my fiancand#233;e asks. "A dating service, I think. The SMS ad told me I could 'talk to my next date.'" She is not amused. Note to self: when you buy an engagement ring, consider the pain it might inflict when driven into your rib cage. "Ow! I am testing in-text SMS ads. They come in text alerts and SMS search results from a bunch of providers," I say. "Uh, huh. And why are they sending you dating ads? What do they know about you I should know?" "It seems to be what most of them are sending. That, and a lot of satellite TV pitches...."

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About Prescott


Prescott Shibles has served as Vice President of New Media for Penton Media, Prism Business Media and Primedia Business. Prescott's expertise covers search engine optimization, email marketing, online content strategy, writing for the web, online advertising sales, and vertical search.

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