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Reel Exchange: How Penton Launched a Social Network

Thu, 04/24/2008 - 06:00 — Prescott

I had the opportunity to lead a presentation on B2B social / professional networking. As you might be aware, Penton has won numerous awards for Reel Exchange. I took this opportunity to take folks behind the scenes and let them know how we came to build and launch this community.

What many people don't know is that Reel Exchange wasn't originally supposed to be a social / professional network. I describe the evolution of the product as well as many of the challenges that we encountered in the presentation.

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