FOLIOmag.com Relaunches, Uses Open Source CMS Drupal
FOLIO has dramatically changed its Web business with the relaunch of its site. Gone is the NASCAR approach to online advertising with everyone getting a button on the homepage of the magazine companion site. In place of that approach is an engaging, Web 2.0-friendly site that acts as a resource to the publishing community. Offerings such as video, webinars, a career center, blogs, and an event calendar move the site beyond companion site status (acting as a repository for magazine content with a smattering of news written for the Web) and establish FOLIOmag.com as an online destination in and of itself.
FOLIO and Drupal
FOLIO is using a CMS called Drupal to run this new site. Drupal an open source project, meaning that the product is available for free and can be customized by your team. I haven't spoken to Tony or Dave yet about why they selected Drupal, but I think they've made a wise choice. Drupal is robust (thousands of modules which expand the core products functionality), scalable, community driven, and easy to set up and customize.
Drupal was a driving factor behind Howard Dean's early success in his presidential campaign. His DeanSpace Web site and CRM system were innovative steps during that time, enabling a grass roots donation campaign to take place. These marketing efforts behind that campaign are similar to circulation verification efforts, and I think that Drupal's sister product, CivicSpace, could be a great platform for a small publisher looking for an integrated database and email system.
Penton and Drupal
This is the first time that I've revealed this publicly, but Penton is currently developing a next-gen Web site solution for our portfolio of magazines based on Drupal. I can personally say that I'm pleased with the progress so far, and I'm excited about the potential of the project. I'm considering open sourcing part or all of that effort to enable other publishers to benefit from our work and enable the B2B media community to collaborate on improving our sites. It's not a done deal by any means, but if there are some publishers out there willing to collaborate on technology, we would be willing to look at making the source code available.
Comments
It's nice to be a spectator
It's nice to be a spectator and see how some of the magazine sites have approached their site design with Drupal, albeit folioMAG.com looks like it was designed by a programmer, but I give 'em props for being one of the early Drupal adopters. BTW, nice captcha question!
It has a very clear,
It has a very clear, attractive interface.
The only thing I wished was that the animated banner was not at the topmost part.
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