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ESPN, BCS Deal Includes Rights To Simulcast Bowl Games On ESPN360.com, ESPN Mobile TV

Submitted by Prescott on Tue, 11/18/2008 - 2:37pm.

For most of the sports-viewing world, the big news in the deal announced today between ESPN (NYSE: DIS) and the Bowl Championship Series is the price tag—an estimated $500 million—and the apparently inexorable move of major sports from free over-the-air broadcast to subscription-supported cable.

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About Prescott

Prescott Shibles has served as Vice President of New Media for Penton Media, Prism Business Media and Primedia Business. Prescott's expertise covers search engine optimization, email marketing, online content strategy, writing for the web, online advertising sales, and vertical search.

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