digital media

ManiaTV, one of the biggest online content studios, has tried to make money in a whole host of ways, from user-generated content (which it pulled the plug on in 2007), to letting brands sponsor skins on their video players, to branded entertainment like the Wrigley-backed

Ari Brandt has left his role as digital media head of Condé Nast Business Media Group Online and joined ad technology provider Linkstorm as CEO. Linkstorm's founding CEO, David Sidman, will stay on as chairman of the board. In July 2006, Brandt was tapped as general manager of digital media for Condé Nast Portfolio.

—Time: Media exec Jason Kelly has signed on as VP-strategy and revenue management of Time Inc. Digital. Most recently, he was manager of advisory services for Microsoft Advertising Publisher Solutions and before that, he developed strategic partnerships at Rapt.

News Corp (NYSE: NWS). announced in October that it was overhauling its mobile division after buying the remaining 49 percent state in Jamba from VeriSign (NSDQ: VRSN). As part of the restructuring, News Corp.

News that pre-holiday sales of Sony's PS3 console slipped year-over-year (in contrast to sales growth for the Nintendo Wii and Microsoft's Xbox 360) led some analysts to conclude that the PS3 is all but defeated in the next-gen console wars. Well advertisers don't think so, according to DoubleFusion CEO Jonathan Epstein.

RocketLawyer, a lead gen provider for legal eagles, has raised $2.09 million in a second round funding from LexisNexis, PEHub reports, citing an SEC filing. The ultimate goal for RocketLawyer's second round is $3.09 million.

Women's magazine publisher Meredith (NYSE: MDP) is cutting 250 jobs which will result in a $16 million charge—about $9 million after-tax or $0.20 per share—in Q1. It will also shutter Country Home magazine after it publishes its March issue and relocate its ReadyMade brand and Parents.com properties to Des Moines, where Meredith is based. The moves were driven, naturally, by the deepening recession.

Their fortunes are poles apart and yet inseparable - one is reeling in buckets of from advertising, the other losing it at an alarming rate.

About Prescott


Prescott Shibles has served as Vice President of New Media for Penton Media, Prism Business Media and Primedia Business. Prescott's expertise covers search engine optimization, email marketing, online content strategy, writing for the web, online advertising sales, and vertical search.

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