content delivery network

Content delivery network Akamai, looking to build up its "data insight business," has bought ad targeter acerno for $95 million in cash. The deal is expected to close this quarter and is subject to certain closing adjustments. The purchase of acerno comes as Cambridge, Mass.-based Akamai (NSDQ: AKAM) is attempting to branch out from its primary CDN business.

This was to be expected after Amazon's (NSDQ: AMZN) S3 storage service and EC2 on-demand computing service already leading the way in cloud computing.

About Prescott


Prescott Shibles has served as Vice President of New Media for Penton Media, Prism Business Media and Primedia Business. Prescott's expertise covers search engine optimization, email marketing, online content strategy, writing for the web, online advertising sales, and vertical search.

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