consumer products

NeoEdge Networks will announce today a service to collect survey data to support some of the advertising technologies and online games it develops and supports. The NeoEdge survey, dubbed "NeoMom," takes on comScore and focuses on females ages 25 and 54. The survey topics are geared toward consumer products. Gathering survey data for the first report begins in January.

With the worst holiday shopping season expected in years, this might not seem the most auspicious time to start a retail advisory service. But that isn't stopping Web analytics firm TNS Compete from launching an online retail and consumer products practice. The new service is intended to provide retailers with insights into consumers' online buying activities across retail sites, Web portals, search engines and comparison shopping sites. It will also offer data on Web marketing performance, shopper demographics and behavioral profiles.

Given the economic climate, the primary focus in today's Disney (NYSE: DIS) earnings call, particularly in the Q&A, was on the company's parks & resorts business. But, after the call, CFO Thomas Staggs agreed to provide some insight into Disney's digital media efforts, which came close to producing a billion in revenue for the company this year.

Apple's shares have slid more than 50 percent since the beginning of the year, and going forward, Apple's forecast is particularly foggy with CEO Steve Jobs admitting he doesn't know "how this economic downturn will effect Apple." The company posted revenues of $7.9 billion compared to the $8.02 billion that analysts expected. Net profits of $1.14 billion, or $1.26 a share, exceeded expectations of $1.10. In the year ago period, the company earned $904 million, or $1.01, on $6.22 billion in revenues.

Friday's shock selloff by Sumner Redstone had Viacom's (NYSE: VIA) stock reeling, but company CEO Philippe Dauman remained confident about the outlook for his company, he said at the Mipcom keynote today.

Brian Grey, till now the SVP and GM of Fox Sports Interactive, has left and is joining venture firm Polaris Venture Partners as an executive in residence. He starts October and will be based in the Bay Area. This is the second senior exec departure from the interactive side for Fox Sports: earlier in June, Patrick Crumb, then SVP at FIM (NYSE: NWS) and GM of Scout Media left to Liberty Sports Group, the newly formed subsidiary of Liberty Media.

-- Digital Rights Group: Lee deBoer has been tapped to lead the UK distributor's new U.S. branch, Variety reports. A 20-year HBO vet, deBoer will now be responsible for acquiring rights from U.S. content creators and pitching shows to the UK for DRG. During his tenure at HBO, he held positions of EVP, prexy of HBO International and prexy of Time Warner International Broadcasting.

About Prescott


Prescott Shibles has served as Vice President of New Media for Penton Media, Prism Business Media and Primedia Business. Prescott's expertise covers search engine optimization, email marketing, online content strategy, writing for the web, online advertising sales, and vertical search.

User login