behavioral technology
Submitted by Prescott on Fri, 11/07/2008 - 1:45pm.
Joe Apprendi has seen this movie before. The CEO of ad network and platform Collective Media saw online ad bubbles, booms and busts several times since the mid-90s. With a bio that includes executive positions with K2 Digital, 24/7 Media, Eyeblaster, Klipmart and Falk eSolution, Apprendi remains one of our go-to guys for putting yet another online media crisis into historical perspective.
