advertising potential

Facebook, in an increasing attempt to prove its utility beyond its own site (and hence build on its advertising potential in the long run), is expanding its Facebook Connect service on some major media and services sites, including Discovery.com, SFChronicle, Digg, Citysearch, CBS.com, Hulu and others.

Ben Silverman was on Charlie Rose show last night, and talked about, in big part, shows like SNL and 30 Rock, and NBCU's and TV networks' digital future. On digital, he has some polite words about YouTube, vis-a-vis Hulu, but ultimately disses it when asked about its advertising potential: "Because that same image is next to a cat peeing in a toilet...So I think if you`re an advertiser, and you look at the environment of NBC, you know you're in a protected environment.