advertising offerings
Submitted by Prescott on Tue, 11/18/2008 - 9:06pm.
The news that Jerry Yang would be stepping aside as CEO of Yahoo (NSDQ: YHOO) cheered investors, but online ad industry execs aren't sure much has changed. And while shareholders would be thrilled by a Microsoft (NSDQ: MSFT) takeover, advertisers and publishers can't tell if that will ultimately prove positive either.
Tags:
- Adify
- advertising offerings
- AOL
- Bryan Wiener
- Dan Rosensweig
- direct response solution
- Eric Schmidt
- Google Inc.
- GroupM
- Internet ad space
- Jerry Yang
- Jerry Yang To Step
- Joelle Kaufman
- Lloyd Braun
- Microsoft
- Microsoft Corporation
- online ad industry execs
- online media destination
- Online Publisher
- prominent online brands
- Rob Norman
- social media
- Steve Ballmer
- technology person
- Terry Semel
- Time Warner Inc.
- Warner Bros.
- Warner Brothers
- web publishing exec
- Wenda Harris
- Wenda Harris Millard
- Yahoo
- Yahoo Media Group
- Yahoo! Inc.
- Yang Yahoo
Submitted by Prescott on Tue, 10/21/2008 - 1:00pm.
Last week, Google and MySpace both announced major new advertising offerings that will be especially useful for small businesses. Though neither are search-related, both cater to search marketers in different ways. First, MySpace came out with MyAds, its self-service display advertising platform. For a few days, it was the only major self-service display offering by a publisher (then Google ruined the fun).
