advertising budgets

Despite tough economic times, and advertising budgets being pulled back in almost every sector I know of, companies are still recognizing the need to be different to stand out from the competition in such bleak times. Many of the prospects I’ve spoken to in the recent past have told me that they intend to get [...]

When it comes to mobile marketing in today's economy, do you hunker down or double down? The answer is both. As the stock market continues to hemorrhage and advertising budgets get either cut or redirected, there is a lot of debate as to what to do in terms of "new" advertising channels.

One-third (32%) of chief marketing officers at leading US retailers say their holiday marketing and advertising budgets have been reduced this season, according to a new study conducted after the...

Amid weakening economic conditions, U.S. ad executive plan to hedge more of their bets when planning and committing advertising budgets across the media over the next six months, according to the Fall 2008 edition of a semi-annual study tracking the economic perceptions of top marketers and ad agency media executives. The study, the Media Economy Report by Advertiser Perceptions Inc., finds that U.S.

The confidence of U.S. ad executives continues to erode, and the plans for their advertising budgets continues to decline, according the most recent in a semi-annual tracking study of top marketer and agency media executive perceptions about the media economy. The study, the first fielded since the credit crisis and U.S. and global economic meltdown began in October, however, reveals that digital media options such as online and mobile marketing remain the most immune to reduced spending expectations.

Forecasts for social network advertising were already being scaled back long before the credit crisis began filtering through to advertising as a whole, but Facebook is keeping the torch burning for the holy grail of social ads - its new "engagement ad" format. The format, which asks users to interact with an ad and then shares that action with friends, launched back in August - but WSJ.com today has a grab-bag of suspicion toward the offering…

Despite advertisers' cuts to traditional media budgets and a slowdown in the rate of growth, the total dollars spent on Internet advertising will continue to increase, according to a report from the Rubicon Project to be released today. The report suggests that millions of dollars are being shifted from traditional advertising budgets into online, and that Web advertising has become a global industry that is less subject to any one country's economy.

-- MySpace's new look is better for ads (sub. req.): This summer's MySpace homepage revamp is now more hospitable to brand advertisers, says Pali Research's Rich Greenfield. So far, Sprint (NYSE: S) and Wendy's have been spurred to take advantage of the cleaner look and feel of the page.