ad network

Ad Networks and Analytics:

DriverTV launched a content and ad network for publishers and advertisers focused on automobile-based content.
Zip-code-based content serving firm Topix has expanded ad...

Video ad network VideoEgg is extending its AdFrames service to mobile devices, allowing marketers to initially run ads on iPhone applications and Web pages. The company's AdFrames system, launched earlier this year, charges advertisers only if a user initiates a rich media ad and watches it for a brief time. VideoEgg charges up to $1 per interaction, but the typical cost-per-action (CPE) runs about 50 cents. The average time spent with ads is about 15 seconds.

With the help of minority-stakeholder NBC, auto-focused Web site and VOD channel DriverTV has launched a new content and ad network. The network, which features the DriverTV's proprietary "Virtual Showroom Experience" videos, lets publishers and advertisers pair targeted overlay and display ads with its targeted content.

PPC-centric ad network and media company MIVA has secured a $10 million credit facility from Bridge Capital Holdings subsidiary Bridge Bank, NA. America's Growth Capital arranged the credit line, and MIVA was eligible to borrow $6.5 million of it as of the end of Q3.

Joe Apprendi has seen this movie before. The CEO of ad network and platform Collective Media saw online ad bubbles, booms and busts several times since the mid-90s. With a bio that includes executive positions with K2 Digital, 24/7 Media, Eyeblaster, Klipmart and Falk eSolution, Apprendi remains one of our go-to guys for putting yet another online media crisis into historical perspective.

A few days after announcing its purchase of a Facebook analytics company, behavioral ad targeter Adknowledge says it has bought the ad net business of online marketing services company Lookery. Terms were not disclosed.

With Jerry Yang seeming to beckon Microsoft (NSDQ: MSFT) back to the bargaining table now that its search ad pact with Google is dead, ad executives speaking in betwee

In a Q&A at our EconSports conference, Bob Bowman, the head of Major League Baseball Advanced Media (MLBAM), touted the growth of his mobile business, questioned the reliability of audience-measurement metrics, and promised to beat back the threat from the SlingBox with better technology.

In the opening panel at ContentNext Media's EconSports conference, moderator Will Leitch, founder of Gawker-owned sports news blog Deadspin, remembered the reaction among sports executives when they first saw his approach to covering sports. "They were surprised at how quickly we posted and the interaction with readers." Now, he added, "leagues can't be stupid [about social media] anymore."

Ad Networks and Analytics:

Say hello to Caring.com, an ad network targeted to Baby Boomers — particularly those caring for aging parents.
Over 300 online ad networks have saturated the tubes in the...