New Year's Day
We've kicked off the New Year into full gear with our own Staci Kramer, Tameka Kee and Tricia Duryee covering the giant Consumer Electronics Show. Their coverage can be seen at our CES 2009 channels on both paidContent.org and mocoNews.net.
Our top headlines of the first full week in 2009:
Between Christmas, Hanukah, and New Year's, tons of people went home for the holidays. Including to Sony's Home on the PS3, the virtual world that launched in open beta right before the break.
On Jan. 5, Yahoo notified advertisers of a change in its Terms and Conditions. This change has been receiving quite a bit of buzz in industry forums, and rightly so. Yahoo is now going to help advertisers optimize their campaigns. Yahoo may add new keywords, create new ads and even optimize your account and you are responsible for these changes. Oh, I almost forgot, if you send a request in writing, they will give you all the details of what they changed for you.
The ABC.com episode player has delivered more than a half-billion episodes and a billion ads while ABC and Disney (NYSE: DIS) have sold "tens of millions" of episodes through iTunes, Anne Sweeney, co-chair, Disney Media Networks, and president, Disney-ABC Television Group, said during an Industry Insider session at CES this afternoon.
Is it just me -- or is it time again to pull out the time management videos, newfangled task management systems and motivational tapes that have been gathering dust in the center console of our automobiles? Every Jan. 1, I get the urge to "refocus and realign" my personal and professional goals. I think the self-inspection is healthy and helps set the tone for a productive start to the New Year. Not surprisingly, some of my reflections applied to email marketing, so I'm presenting them here to help you get your programs on the right track in 2009.
A month ago yesterday, I was on stage in Park City, Utah at the Search Insider Summit, talking about Google's domination of the search space. I took Microsoft and Yahoo to task for not mounting a more significant challenge to Google's dominance. It could be my imagination, but it seemed that for the rest of the Summit, I felt a bit of a chill in the air between myself and the Yahoo and Microsoft reps that ventured to Park City. I suspect the feeling was that as the emcee and moderator, I should have been less opinionated and more neutral.
It's my first post of the new year, and I have to say I'm pretty optimistic! I know the economy sucks, and most media pundits are forecasting 2009 and possibly 2010 will be a down period for everything, but I was thinking about it -- and I think we do our best work in a recession. I know I do!
This year, my lone resolution is to invest in relationships with people that I believe will tell me the truth I need to know as an email marketer -- relationships that will provide the type of insights needed to help build brands that stand out among the competition. Here are three groups of people I will spend more time with in 2009
Who would have guessed that in the New Year, Twitter, the popular micro-blogging service, would be for the most part stable, but fall victim to hackers and phishing schemes?
Unsure if this will surprise you, but I have never been one for New Year's resolutions. At least not in the classical sense: marking sins to rectify, wrongs to atone, goals to draft, and thresholds to bump up -- with New Year's Eve standing vigil.
