Main Street

Mitt Romney might want you to let Detroit go bankrupt, but David Pecker doesn't. Earlier this afternoon, the American Media chief sent all of his employees a fact chief supplied by the GM and intended to build support for an auto-industry bailout. American Media publishes the National Enquirer, Star and a number of fitness titles; it used to own two automotive magazines, Auto World and MPH, but folded both.

Here's Pecker's email:

No matter how in the tank (as this election season's second most overused linguistic trope, after "Main Street/Wall Street," would have it) much of the media may be for Barack Obama, it's worth remembering that some journalists are actually in the other guy's corner...shamelessly, rabidly, hilariously in his corner.

While traveling home from Maine to Nashville late on Monday, I started and stopped several drafts of rants regarding the Profiles in Cowardice displayed by many members of the House of Representatives yesterday. Never has a headline captured the moment than this one from late in the night on Washingtonpost.com: “After $700B Bailout Is Rejected, Lawmakers Blame Each Other.”

I don’t know much about global finance, but I know something about branding. So I know this: When you lose control of a message so much that within moments of its introduction, everyone is calling your idea a $700 billion Wall Street Bailout, you’ve lost.
Which part of that “brand” can win the approval of anyone? It’s $700 billion of tax payer money. It’s Wall Street, as in Gordon Geeko, greed is good, bastard. And it’s bailout, as in, my crazy drunk cousin has just called me yet again to come bail him out.

About Prescott


Prescott Shibles has served as Vice President of New Media for Penton Media, Prism Business Media and Primedia Business. Prescott's expertise covers search engine optimization, email marketing, online content strategy, writing for the web, online advertising sales, and vertical search.

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