Yahoo! Inc.

Around the Net In Online Marketing: Report: Yahoo Closing In On New CEO

Around the Net In Online Marketing: Ballmer Presses For Yahoo Search Deal

On Jan. 5, Yahoo notified advertisers of a change in its Terms and Conditions. This change has been receiving quite a bit of buzz in industry forums, and rightly so. Yahoo is now going to help advertisers optimize their campaigns. Yahoo may add new keywords, create new ads and even optimize your account and you are responsible for these changes. Oh, I almost forgot, if you send a request in writing, they will give you all the details of what they changed for you.

-Is Amazon's market valuation propped up by a $9 billion "Kindle premium?" [Breakingviews on NYT]

-Signs are pointing to Autodesk CEO Carol Bartz becoming the chief executive of Yahoo. Former Vodafone CEO Arun Sarin, who had been tipped as the front-runner, is said to have taken himself out of contention. [WSJ]

It’s been quite awhile now since Jerry Yang has stepped down from his post as Yahoo’s CEO. And since then, there were a lot of talks and rumors on who is going to replace Mr. Yang and would lift up Yahoo from its not-so-good condition right now. A WSJ report, citing reliable sources said that [...]

A month ago yesterday, I was on stage in Park City, Utah at the Search Insider Summit, talking about Google's domination of the search space. I took Microsoft and Yahoo to task for not mounting a more significant challenge to Google's dominance. It could be my imagination, but it seemed that for the rest of the Summit, I felt a bit of a chill in the air between myself and the Yahoo and Microsoft reps that ventured to Park City. I suspect the feeling was that as the emcee and moderator, I should have been less opinionated and more neutral.

—Netflix to go hi-def, courtesy of Vizio: Netflix (NSDQ: NFLX) has struck a deal with TV and electronics company Vizio to stream movies on new Vizio TVs featuring its Connected HDTV platform—without the need for an external device. Vizio expects to ship the new sets to retailers later this year.

-A team of "well known Silicon Valley executives and top investment bankers" are planning to make a run at Yahoo, with backing from Microsoft. Do these people have names? [TechCrunch]

Online Media Daily: Reuters Revamps Ad Sales, Picks Up WebMD, Yahoo Execs

About Prescott


Prescott Shibles has served as Vice President of New Media for Penton Media, Prism Business Media and Primedia Business. Prescott's expertise covers search engine optimization, email marketing, online content strategy, writing for the web, online advertising sales, and vertical search.

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