Yahoo!

One of the more interesting threads that I've read recently was on the Web Analytics Association Yahoo! Forum. Called Why do we still need Omniture?, the discussion's starting point was based on how Omniture could differentiate itself in light of Google Analytics new features.
The ensuing discussion had dozens of posts with most of the focus on reporting features and capabilities.

Since earlier in the month we covered how to build a My Client Center, it’s time to go over the next easiest step in owning AdWords, adding and removing accounts.
The other major PPC outlets like AdCenter and Yahoo! Search Marketing are still having major issues with this concept. I know AdCenter is actively working [...]

Aside from the new features of its various online products, Yahoo is also rolling out some for Yahoo! Buzz. Specifically, Yahoo Buzz Publisher can now have new landing pages that they can use to display submitted content and related Buzz activity for their “Buzzed up” contents. These landing pages would have publisher-specific Yahoo! Updates modules [...]

So what do Bebo users get for the $850 million AOL (NYSE: TWX) shelled out for the social site? Easier Yahoo Mail access, for one. Bebo is today launching Social Inbox, a social feed and email aggregator that brings access to services including Twitter, Flickr, Del.icio.us, AIM, YouTube, Gmail, Yahoo! (NSDQ: YHOO) Mail and AOL Mail, all from within the Bebo site.

SemantNet announced today that its acclaimed headup™ Semantic Web plugin now supports the new Fire Eagle™ and BOSS (Build your Own Search Service) technologies from Yahoo!
Headup is a new plugin for the Mozilla® Firefox® Web browser that enables true semantic capabilities for the first time within any Web page. Headup data is displayed fully [...]

A day after the dismal news that the United States lost 553,000 jobs in November, President-elect Barack Obama outlined some of his job creation and economic recovery plans—including a strong emphasis on improving broadband access.

According to a recent Yahoo! Green study, 77% of consumers describe themselves as "Green," actively living their lives conscious of their health and environment, and 57% have made a Green purchase in the past 6 months.
But, concludes the study, the fact that not all green consumers are the same creates a great opportunity for advertisers to better understand the purchasing motivations of mainstream green consumers, one of the largest and fastest growing markets nationwide.

Analyst reports are abuzz with all kinds of speculation and data points about Google (NSDQ: GOOG) this week, ahead of its Q308 earnings announcement this Thursday. Among them, Barclays Capital's Doug Anmuth has come out with eight questions that he wants some more clarity on, from the company.He says these are the points investors need more clarity to come back to the shares in a bigger way.

About Prescott


Prescott Shibles has served as Vice President of New Media for Penton Media, Prism Business Media and Primedia Business. Prescott's expertise covers search engine optimization, email marketing, online content strategy, writing for the web, online advertising sales, and vertical search.

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