Yahoo

In case you didn't believe him the first 20 times, Microsoft (NSDQ: MSFT) CEO Steve Ballmer repeated today at the company's annual shareholders' meeting that he has no intention of making another offer for Yahoo (NSDQ: YHOO).

A lot of magazines that have shut down in the past couple years, from Premiere to Playgirl, have used the fig leaf of continued online-only publication to claim that they're not really shutting down.

That's not what PC Magazine is doing, says Ziff Davis Media CEO Jason Young.

Around the Net In Online Marketing: Yahoo's Five Big Mistakes

Online Media Daily: Yahoo Shares Rise On Yang's Fall

Google had a large majority of search market share in October, accounting for 71.70% of all US online searches conducted in the four weeks ending November 1, 2008, while Yahoo Search, MSN Search and...

The news that Jerry Yang would be stepping aside as CEO of Yahoo (NSDQ: YHOO) cheered investors, but online ad industry execs aren't sure much has changed. And while shareholders would be thrilled by a Microsoft (NSDQ: MSFT) takeover, advertisers and publishers can't tell if that will ultimately prove positive either.

Let's agree right away that YouTube's Sponsored Video isn't the next Google Killer. It's not even the next Yahoo killer, even though comScore recently reported that YouTube is now the second largest search engine.Fittingly, around the time that the comScore news broke, Google publicly launched search-triggered Sponsored Video ads on YouTube. Does this mean marketers need to consider YouTube over Yahoo and Microsoft?

Around the Net In Online Marketing: Yahoo Needs To Find CEO, Fast

I might be the only person on the planet who isn't sure that Jerry Yang stepping down is really the best thing. The defining drama during Yang's stint as CEO this time around was the on-again/off-again talks with Microsoft. OK, so the stock price today would suggest that deal should have been taken, if it was ever really on the table, but that's over now. Move on. What Yahoo needs to do now is asses all of its incredibly valuable pieces and figure out how the whole of Yahoo can add up to more than the sum of its parts to offer unparalleled value to people and marketers alike.

-Jerry Yang is stepping down as CEO of Yahoo; News Corp. president Peter Chernin is said to be a candidate to replace him. [Portfolio]

-Pepsi has dropped its ad agency of the last 48 years, BBDO Worldwide, and shifted its business to the hipper TBWA/Chiat/Day. The money will still end up in the same place, though: Both agenices are owned by Omnicom. [NYT]