Warner Bros.

Time Warner (NYSE: TWX) has increased its stake in Eidos' Lara Croft game maker SCi Entertainment, which last week renamed to Eidos Plc, as bidders continue to hover over the ailing studio. Time Warner increased its holding from 42.5 million to 52.5 million shares, or 19.92 percent of the outfit. Time Warner originally bought a 10 percent stake in 2006 for about $87.5 million.

Now it's Hollywood's turn to feel the financial crunch, and it comes in the form of an even deeper slump in DVD sales. Stats compiled from studios themselves and independent media tracking services reflect a downward trend, NYT (FRB: 066570) reports. And it has insiders like Amir Malin, a partner at media-focused investment firm Qualia Capital, on edge: "Every studio is claiming, 'We're O.K. so far,' but we've looked at the overall competitive sales data and we have some concerns."

Back in October we noted that Time Warner-owned Warner Bros. was still hopeful of reclaiming some lost ground in the broadband-rich-but-piracy-ridden Korean movie market by releasing films on demand two weeks before their DVD release, and this despite Sony, Paramount, Universal, Buena Vista and 20th Century Fox having shuttered domestic operations due to lagging sales.

Social media studio SpectrumDNA has acquired Revyver, a Seattle-based digital design firm. Terms of the deal were not disclosed, but Revyver will operate as the studio's subsidiary. SpectrumDNA was founded in 2006 by former Warner Bros. exec Jim Banister, and develops white-label and branded "enginets" (or custom Websites, applications and widgets) like Addictionary.

Let's beat the bootleggers at their own game. That seems to be the sentiment at Warner Bros., as the studio has announced plans to make its movies available by VOD in China—becoming the first major Hollywood studio to do so. Warner Bros. has partnered with Beijing-based Union Voole Technology, a broadband technology and content distribution company, for the deal.

—YouTube runs full-length shows : YouTube is debuting full-length programming, starting with episodes of Star Trek, Beverly Hills, 90210 and MacGuyver (all owned by CBS).

Game sales hit $1.27 billion in September :  That includes both consoles and games (not computer games, though) and it's down 7 percent from last year. But don't blame the economy, blame Microsoft's (NSDQ: MSFT) Halo 3.

Even though Sony (NYSE: SNE), Paramount, Universal, Buena Vista and 20th Century Fox have all shuttered domestic operations in South Korea following years of sagging sales, Warner Bros. thinks it can reclaim some lost ground in the market by releasing films on demand two weeks before their DVD release.

About Prescott


Prescott Shibles has served as Vice President of New Media for Penton Media, Prism Business Media and Primedia Business. Prescott's expertise covers search engine optimization, email marketing, online content strategy, writing for the web, online advertising sales, and vertical search.

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