Virgin Media Inc.

Behavioral targeting company Phorm seems to be suffering from a privacy-related backlash in the U.K.This week, Neil Berkett, CEO of Internet service provider Virgin Media, told investors in New York that the company wasn't likely to work with Phorm any time soon. "Our next initiative probably won't be with the Phorms of the world," he said, according to reports.

About Prescott


Prescott Shibles has served as Vice President of New Media for Penton Media, Prism Business Media and Primedia Business. Prescott's expertise covers search engine optimization, email marketing, online content strategy, writing for the web, online advertising sales, and vertical search.

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