Verizon Communications

Verizon Communications (NYSE: VZ) reported third quarter earnings today of $1.67 billion or $0.59 diluted earnings per share on $24.7 billion in revenue. Net income was up 31 percent. Adjusted earnings per share was $0.66. Revenue was up 4.1 percent year on year, just above a poll of analysts by Thomson Reuters (NASDAQ: TRIN) which had forecast revenue of $24.5 billion.

Although they don't currently target ads to their broadband subscribers, representatives from *AT&T*, Time Warner Cable, and Verizon Communications appeared before a Senate committee and promised to adopt a system that would seek customers permission first before serving behavioral ads, ClickZ reported. In a period of increased scrutiny on behavioral targeting, cable companies and telcos are still holding out hope that they can convince lawmakers to allow the industry to self-regulate.

ATandT, Time Warner Cable and Verizon Communications vowed Thursday that they will not provide information about subscribers' Web activity to ad companies without first obtaining users' explicit consent. Testifying at a Senate Commerce Committee hearing about broadband providers and privacy chaired by Sen. Byron Dorgan (D-N.D.), representatives from the Internet service provider representatives said their companies had not in the past deployed behavioral targeting techniques.

About Prescott


Prescott Shibles has served as Vice President of New Media for Penton Media, Prism Business Media and Primedia Business. Prescott's expertise covers search engine optimization, email marketing, online content strategy, writing for the web, online advertising sales, and vertical search.

User login