Toyota

I've been wanting to riff on the automotive bailout plea for a while. (To get started, here is a good, balanced post by Eric Karjaluoto to stew on.) As an industrial B2B marketing blogger, I think the subject is appropriate to talk about here.

Mitt Romney might want you to let Detroit go bankrupt, but David Pecker doesn't. Earlier this afternoon, the American Media chief sent all of his employees a fact chief supplied by the GM and intended to build support for an auto-industry bailout. American Media publishes the National Enquirer, Star and a number of fitness titles; it used to own two automotive magazines, Auto World and MPH, but folded both.

Here's Pecker's email:

Last week's Research Brief about EcoGreen not being the consumers' hot button notwithstanding, a new Kelley Blue Book Marketing Research study finds that sixty-one percent of new-vehicle shoppers say it is important to purchase a vehicle from a brand that is environmentally friendly. Consumers cite Toyota, Honda and Chevrolet as first, second and third for having the most fuel-efficient and environmentally friendly vehicles. On average, consumers say they are willing to spend $2,600 more for an environmentally friendly vehicle, says the study.

Faced with antitrust inspection in the US and EU, and with concerns from some quarters of the advertising business, Google (NSDQ: GOOG) has launched a 28-page new site, yahoogooglefacts.com, to counter "misconceptions" about its upcoming ad deal with Yahoo (

MySpace late Thursday night is expected to debut its ad-supported free on-demand streaming music and video service, MySpace Music. With Amazon integrated as its download store, and sharing and discovery tools like shareable playlists, the long awaited service eventually plans to offer consumers a one-stop-shop for artist ring tones, songs, merchandise, and concert tickets. MySpace Music's four premiere launch sponsors include McDonald's, Toyota, State Farm and Sony Pictures.

MySpace's long-awaited music music store is going live tonight at 9:00 PM PT/12:00 AM ET. EMI, the last major holdout among the major labels is now on board, as is major indy The Orchard (NSDQ: ORCD). Because EMI only signed on at the last second, the label's entire catalog will not be available tonight, says SAI's Peter Kafka.  MySpace Music, owned by News Corp.

MySpace Music, which was originally slated to launch Monday, is now pushed to later in the week, and other drib drabs about it are leaking out. We has some details earlier on Friday.

Fortune gets a first crack at doing a story on MySpace Music, which is launching in its new avatar next week. And while the News Corp (NYSE: NWS).