Six Cable Cos Forming Joint Company For Targeted Ads
Submitted by Prescott on Wed, 09/24/2008 - 7:40am.
Back in February, six of the largest cable companies in U.S.-- Comcast (NSDQ: CMCSA), Time Warner (NYSE: TWX) Cable, Cablevision (NYSE: CVC), Cox Communications, Charter Communications (
Tags:
- addressable solution
- Advertising Bureau
- Aegis Media Americas
- America
- Bright House Networks
- broadband
- Cable TV
- cable zone technology
- Cablevision
- Canoe Ventures
- Charter Communications
- Citibank
- Comcast
- Congress
- Cox Communications
- David Verklin
- EchoStar
- ESPN
- existing cable zone technology
- fantastic products
- healthcare content
- industry trade group
- Interactive Advertising Bureau
- ISP
- media agency
- Mike Steib
- National Cable & Telecommunications Association
- New Cable
- New Cable Ad
- New Cable Ad Targeting Unit
- pharmaceutical ads
- satellite TV
- search giant
- Six Cable Cos Forming Joint Company For Targeted Ads
- social media
- streaming video
- Tim Armstrong
- Time Warner
- United States
- USD
- Washington, DC
Submitted by Prescott on Fri, 08/29/2008 - 12:32am.
The new cable comanies-backed ad targeting company Canoe Ventures has been trying to push its first project, Elections '08 On Demand, as the new-ish TV channel which lets people watch videos about elections, but this NYT story points out that the channel hasn't caught on among viewers or even advertisers.
Tags:
- Aegis Media Americas
- Bright House Networks
- cable networks
- Cablevision
- Canoe Ventures
- Charter Communications
- Comcast
- constituent networks
- Cox Communications
- David Porter
- New Cable
- New Cable Ad
- New Cable Ad Targeting Unit
- Six Cable Cos Forming Joint Company For Targeted Ads
- T. Boone Pickens
- Texas
- Time Warner
- USD
- wind energy—have
