Site Search Company Mercado

Web analytics provider Omniture says it is buying parts of site search and optimization firm Mercado's intellectual property and business assets for approximately $6.5 million. The price includes cash and the assumption of the Pleasanton, CA-based software firm's related operating liabilities. Omniture has already been working with Mercado. It says the added technology capabilities its gaining will be aimed at offering more services to ecommerce sites.