Passenger
Submitted by Prescott on Tue, 11/18/2008 - 5:19pm.
-- Glam launches app network: The notion of apps as ad revenue generators is still in the exploratory stage for most publishers. But female-focused ad net Glam Media thinks it can change that, by launching the Glam App Network.
Tags:
- AOL
- app network
- Apple
- Apple Inc.
- Barack Obama
- boutique interactive agency
- digital media forum last week
- Epoch
- EPOCH 2000-1 Ltd.
- Epoch Films
- Ford
- internet media
- Kirt Gunn & Associates
- Loreal
- Louisiana
- Mark Logic Digital
- MERSEYSIDE PASSENGER TRANSPORT AUTHORITY
- Nike
- NIKE, Inc.
- online ad
- online ad dollars
- online ad measurements
- P&G
- Passenger
- social media sites
- social network
- social networks
- Ted McConnell
- The Procter & Gamble Company
- Time Warner Inc.
- USD
- web-based branding campaigns
- Web-based content
Submitted by Prescott on Mon, 11/17/2008 - 9:27am.
Mercedes-Benz USA wants an invited group of Gen Y netizens to open up about the brand. So it is running a social networking marketing program called Generation-Benz, intended to bring younger consumers into the brand while giving Mercedes insights about the 20-somethings. The site, at www.GenerationBenz.com, via Los Angeles-based firm Passenger, is an invitation-only forum by which the company will mine the Gen-Y attitudes, lifestyle and brand preferences.
