Nike

A team wearing Titans uniforms lost today. They got trounced 23-0 by a team wearing Indianapolis Colts uniforms. Both teams benched their starting quarterbacks after one series. Both teams “deactivated” 8 starters. The Titans have six Pro-Bowlers and most of them did not play, or saw very limited action.

—Oprah Winfrey Network: Liz Dolan has signed on as CMO for OWN, effective January 2009. Most recently, she headed up marketing at NIKE and in 2001, created talk radio show "Satellite Sisters" with her four sisters. In her new capacity, Dolan will be responsible for all on-air, print, radio and online marketing.

The combo of expansion and tough economy is catching up with Casey Wasserman, whose Wasserman Media Group slashed its Sportnet division by 41 percent. Twenty-eight of the group's 68 employees were laid off late Friday, including Gabe Huerta, VP-product development, and a number of others from product development and support.

Gosh, with The Daily Beast launching, The New York Times redesigning and Arianna Huffington getting profiled in The New Yorker, could I have picked a worse day to be sequestered in a San Francisco hotel with extremely limited internet access?

So Rafael Nadal has decided not to adopt a new look at the U.S. Open after all -- and this after Nike went to the trouble of getting a story about the tennis champ's supposed makeover planted in The Wall Street Journal yesterday.

So Rafael Nadal has decided not to adopt a new look at the U.S. Open after all -- and this after Nike went to the trouble of getting a story about the tennis champ's supposed makeover planted in The Wall Street Journal yesterday.

-How did NBC ensure that the Games in Beijing would be the most-watched Olympics ever? Largely by convincing China to air them in August, not September. High gas prices helped, too. [NYT]

-Coke leads Pepsi worldwide, but not in China. Could the Olympics change that? [WSJ]

-Meanwhile, exactly how screwed are Coke, Visa, Nike and all the other marketers who built their campaigns around injured Chinese hurdler Liu Xiang? [NYT]

Gaia Interactive is an online hangout where over 6 million visitors come every month to chat, meet new people, play games, and watch movies in Gaia's virtual theater. Members can create customized online avatars and transform themselves into any kind of persona they want to be – classy, innocent, sexy, or scary, among others. An online store stocks merchandise like clothes, accessories, plush toys, and stationery.The social network targets teenagers and young adults and has close to 400,000 users logging onto it every day. Hitwise also reports that Gaia had the highest average visit

About Prescott


Prescott Shibles has served as Vice President of New Media for Penton Media, Prism Business Media and Primedia Business. Prescott's expertise covers search engine optimization, email marketing, online content strategy, writing for the web, online advertising sales, and vertical search.

User login