Nielsen Co.
The proliferation of time-shifting technologies and new "screens" for watching video, means Americans are watching more video programming than ever before, but they're still watching it primarily on a traditional video programming platform: the television set. That's the conclusion of a new "three screen" report from Madison Avenue's arbiter of TV audience estimates, the Nielsen Co.
Last month, Networked Insights released a study challenging the Nielsen Co.'s ratings system by measuring what content is being discussed and shared online.
-- Project Kangaroo: CBS Interactive's longtime CTO and SVP Mark Kortekaas has joined Project Kangaroo, a UK VOD platform similar to Hulu, as CTO. Kortekaas, at CBS (NYSE: CBS) since 2000, left in September, just a couple of months after CBS bought CNET. Kortekaas had development oversight of CBS.com, CBSNews.com and CBS.Sportsline.com.
- A.T. Kearney
- Ashley Highfield
- AT Kearney
- business to business
- CBS
- CBS Corporation
- CBS.com
- CBSNews.com
- Chris Herbert
- Christine Mullin
- CNET
- CNET Networks Inc
- Dave J. Iannone
- David Calhoun
- digital media
- ESPN
- Geoff Reiss
- IGA Worldwide
- Jeffrey Meier
- Liberty Carras
- Mark \nKortekaas
- Maryland
- Matthew McGowan
- media
- Microsoft
- Microsoft Corporation
- Newsweek
- Newsweek
- Nielsen Co.
- parent network
- Paul Andrews
- PricewaterhouseCoopers
- PricewaterhouseCoopers LLP
- Red 7 Media
- RED MEDIA
- Robin Schwartz
- Rod Henwood
- Sean Griffey
- search engine
- Sony
- Sony Corporation
- Steve Tucker
- Susan Whiting
- The Nielsen Company BV
- The Walt Disney Company
- The Washington Post Company
Madison Avenue is increasingly turning to neuroscience to refine the art of crafting successful ad campaigns. The Nielsen Co. jumped into the field earlier this year by acquiring Cambridge, Mass.-based research firm NeuroFocus, which applies neuroscience to advertising research. Now Google is applying "neuromarketing" to video advertising. In a study released Thursday, Google and MediaVest used NeuroFocus findings to show that overlay ads appearing in YouTube videos grab consumers's attention and boost brand awareness.
