Honda

Mitt Romney might want you to let Detroit go bankrupt, but David Pecker doesn't. Earlier this afternoon, the American Media chief sent all of his employees a fact chief supplied by the GM and intended to build support for an auto-industry bailout. American Media publishes the National Enquirer, Star and a number of fitness titles; it used to own two automotive magazines, Auto World and MPH, but folded both.

Here's Pecker's email:

Around the Net In Online Marketing: Honda Takes All Sony Ad Space To Promote Fit

These are tougher times for car companies, but Honda feels it's only more necessary to ramp up its digital advertising. The company hopes that a big, splashy campaign across all online and mobile ad space held by Sony (NYSE: SNE) Pictures Television will do the trick of at least getting consumers' attention.

Though Toyota, General Motors, and Honda generated high volumes of positive conversation among online bloggers concerned with environmental sustainability, organic grocer Whole Foods received the...

Last week's Research Brief about EcoGreen not being the consumers' hot button notwithstanding, a new Kelley Blue Book Marketing Research study finds that sixty-one percent of new-vehicle shoppers say it is important to purchase a vehicle from a brand that is environmentally friendly. Consumers cite Toyota, Honda and Chevrolet as first, second and third for having the most fuel-efficient and environmentally friendly vehicles. On average, consumers say they are willing to spend $2,600 more for an environmentally friendly vehicle, says the study.

Both display and newspaper advertising have been taking it on the chin this year. And as the general economic condition becomes more uncertain by the day, the problems being faced on those fronts looks even more difficult.