Digitas
Big Four ad agency Publicis is now buying in to Latin American digital advertising, acquiring Sao Paulo-based Tribal to add to its Digitas online ad group. Digitas CEO Laura Lang said Tribal is "fundamental" to expanding in the growing region. Publicis bought Digitas back in 2006 and has grafted on various international digital acquisitions in the UK, India, Singapore, China and its native France, so this will be a foothold across the Atlantic.
- ad agency
- Brazil
- China
- digital advertising
- Digitas
- Digitas Inc
- Four
- France
- India
- Koninklijke Philips Electronics NV
- Laura Lang
- Mark Logic Digital
- Microsoft
- Microsoft Corporation
- online ad group
- Philips
- Pierre Mantovani
- Publicis
- Publicis Groupe SA
- Renato Fabri
- Sao Paulo
- Singapore
- Tribal Agency
- United Kingdom
While Google may be viewed with a great degree of ambivalence by most major ad agencies, Publicis Group has been unequivocal in its embrace of the search giant. So to explain how this strange relationship has been working, Tim Armstrong, president of Advertising and Commerce, NA/VP of Google, took the stage at the Interactive Advertising Bureau's Mixx conference with David Kenny, managing partner of Publicis' digital hub VivaKi.
